Framer

Framer’s video ad: “Framer just made AI useful for designers”

Running 103 days·Facebook and Instagram·Winner

How it opens

“Framer just made AI useful for designers”

Angle: Authority

Why it works

It reads like a peer recommendation in a casual voice ('coupla', 'supafast'), which feels more trustworthy than brand copy. It names a specific gap in competing tools, so the claim feels earned. The comment-for-prompts offer gives a low-effort way to engage and lists concrete outcomes. The data also shows it has run 103 days on 7 active ads with a Winner score of 91, which suggests the approach holds up over time.

Who it speaks to: Professional web designers who have tried AI design tools and found them aimed at non-designers.

How it’s built

1. Hook: Announces that AI has finally become useful for designers.
2. Credibility: A creator says they have used Framer for web design for a couple of years.
3. Proof: Calls it the most design-driven tool and says the Framer agents are genuinely useful.
4. Contrast: Says other AI design tools mostly help non-designers, while Framer is shaped for pros working fast.
5. Lead magnet: Comment 'Framer' to get a DM with the prompts for sticky navigation, staggered text animation, sticky on scroll sections and a fully responsive build.
6. CTA: The Sign up button sends people to framer.com.

What to borrow

• Open with a news-style claim aimed at one skeptical group so the right people feel the ad is for them.
• Use a creator's long-term experience as proof, and keep their casual voice so it doesn't sound like a brand ad.
• Position against what rival products get wrong for your audience instead of listing generic features.
• Offer a useful freebie tied to specific results, and use a comment trigger to boost engagement and capture warm leads.

Its words

Framer just made AI useful for designers I’ve been using Framer for web design over the last coupla years For me, it’s the most design-driven tool & Framer agents are genuinely useful A lotta AI design tools I test tend to help non-designers but framer have shaped this around helping pro designers work supafast Comment Framer and I’ll dm ya the prompts I used to create sticky navigation, staggered text animation, sticky on scroll sections and fully responsive build ❤️ #design #framer #framerpartner

Button: Sign up

What’s said

The transcript

Wow! That was my general reaction to Framer Agents. Most AI design tools tend to help non-designers generate quick UI screens, whereas Framer Agents actually helps designers. Here's four ways I use Framer Agents to level up this website for a client and save me a bunch of time. I converted the navigation bar from static into an on-scroll animated component. Then I wanted to update all of the text animation. Instead of clicking through every layer, it can update in a single prompt. Instead of having a static section here, I wanted to add this on-scroll animation where the cards and again it does it in a single prompt. Now once we've got that desktop version created with a single prompt in Framer Agents, it converted this into a fully responsive website. If you comment Framer, I will share all of the prompts that I use for this super fast.

Where and how long

• First ran 29 Jun 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to framer.com.
• Style: UGC, Demo, Testimonial.