Software ads

Descript’s Facebook and Instagram ads

Descript has no ads running right now; these are the 30 the library holds. From public ad libraries, last seen running 17 Jul 2026. Its site: descript.com.

Running now: 0
Winners: 10
New in 30 days: 0
Average run: 83 days
Longest run: 294 days

Its best ads

What it runs

Formats: Videos 22 · Carousels 8
Styles: Carousel, UGC, Demo, Listicle, Testimonial, Tutorial
Where its ads ran: Facebook and Instagram

How its best ads open

“Do you ever wish that you an AI Assistant like ChatGPT that could just edit your videos for you?”
“Stop spending hours editing video.”
“You built the product. Now build the story. Create pitch videos, demos, and social clips, quick and easy, with Descript.”
“Comment “Descript” and I’ll send you the tool for free (but follow as IG might block the DM if you’re not)”
“I just FINISHED Duolingo?”

Why its best ads work

Curiosity: it opens a question the ad then answers.
It has run for 268 days. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.
- Open with a question your buyer is already asking themselves.
- Open a question in the first line that the rest of the ad answers.
- Test a tutorial ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
See the ad
Desire: it paints the outcome the buyer wants.
It has run for 291 days. Brands keep paying only for ads that make money, so this one is proven.
- Lead with the outcome people want, not the product's parts.
- It has run for over a month: the idea is proven demand, so test it in your own words.
See the ad
Story: it tells how someone got here.
It has run for 251 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.
- Tell a short, true story with a turning point.
- It has run for over a month: the idea is proven demand, so test it in your own words.
See the ad
It has run for 152 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.
- Test a listicle ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
See the ad