Descript

Descript’s video ad: “Comment ”Descript” to try it for free!”

Ran 294 days·Facebook and Instagram·Winner

How it opens

“Comment ”Descript” to try it for free!”

Angle: Feature

Why it works

It has run for 294 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Comment ”Descript” to try it for free!
2. Benefit: Descript’s new Underlord AI is like ChatGPT but for video editing.
3. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Comment ”Descript” to try it for free! Descript’s new Underlord AI is like ChatGPT but for video editing. It helps you with all the time consuming edits like removing silences, filler words, improve the audio quality… And even adds video captions and footage if you prompt it to do so. #contentcreator #contentmarketing #ai #aitools #videoeditor #descript

Button: Learn more

What’s said

The transcript

AI video editing just got scary good, because this AI now edits for you from simple text prompts. Just go to Descript and open their Underlord feature. Now I can ask it anything I need to be done, like removing word gaps, turning the voiceover into studio quality, adding captions, or even asking it to add footage to my video. Here is the before, and here is the after. This feature will save creators hours of editing, so if you want to try it for free, comment Descript, and I'll send you the tool.

Where and how long

• First ran 25 Sep 2025; last seen 16 Jul 2026.
• Run as 46 ads.
• Links to descript.com.