Descript

Descript’s video ad: “Do you ever wish that you an AI Assistant like ChatGPT that could just edit your videos for you?”

Ran 268 days·Facebook and Instagram·Winner

How it opens

“Do you ever wish that you an AI Assistant like ChatGPT that could just edit your videos for you?”

Angle: Curiosity

Why it works

It has run for 268 days. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.

How it’s built

1. Hook: Do you ever wish that you an AI Assistant like ChatGPT that could just edit your videos for you?
2. Benefit: Well, Descript has created just that! And it’s called Underlord. Underlord can edit your videos for you, simply by you just typing what you…
3. CTA: Learn more

What to borrow

• Open with a question your buyer is already asking themselves.
• Open a question in the first line that the rest of the ad answers.
• Test a tutorial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Do you ever wish that you an AI Assistant like ChatGPT that could just edit your videos for you? Well, Descript has created just that! And it’s called Underlord. Underlord can edit your videos for you, simply by you just typing what you want to edit. You can add effects, transitions, auto captions, and even have Descript teach you how to color grade your video. SO if you’re just learning how to edit, or are looking for an easier solution…simply comment the word “underlord” and I’ll send you a link to use Descript for FREE! AD for @descript_app Keep Creating ♥️

Button: Learn more

What’s said

The transcript

Hey, Underlord, can you add captions to my video? Certainly, master. Your captions have been added. Whoa, that was fast. Do you ever wish that you had a tool like ChatGPT for editing your videos where you just simply had to type in what you wanted to happen and the AI chatbot would listen to your every command? Well, Descript has created exactly that and it's called Underlord and you can perform any editing task simply by just typing it. I can do things like apply effects like blurs. I can add transitions to my videos. I can add captions like you saw at the beginning of this video and I can even do things like remove the background in my current video. But it doesn't just stop there. I can ask Underlord to teach me how to do things within the editor if I wanna do them myself. For example, I can ask it how do I color grade and it's gonna show me exactly how to do that within Descript. So, if you wanna start editing your videos simply by just typing and letting AI take care of the rest, comment Underlord and I'll send you a link to try Descript today for free.

Where and how long

• First ran 22 Oct 2025; last seen 17 Jul 2026.
• Run as 42 ads.
• Links to descript.com.
• Style: Tutorial.