Descript

Descript’s video ad: “I just FINISHED Duolingo?”

Ran 202 days·Facebook and Instagram·Winner

How it opens

“I just FINISHED Duolingo?”

Angle: Feature

Why it works

It has run for 202 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: I just FINISHED Duolingo?
2. Benefit: descript_app just added Lip Sync to it’s translation feature, which means I can turn my English videos into another language in seconds.
3. CTA: Learn more

What to borrow

• Open with a question your buyer is already asking themselves.
• Lead with the one feature that changes the outcome.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

I just FINISHED Duolingo?   @descript_app just added Lip Sync to it’s translation feature, which means I can turn my English videos into another language in seconds.   AND it’s still in my voice.   AND my lip movements match the new language! 🤯   Watch the video to see how good it is. 👉 You can do this too and start reaching new audiences. Start translating your videos in Descript today.   Thank you to Descript for sponsoring the production of this video!   BTW, I “spoke” 6 languages in this 30 second video - can you identify them all?

Button: Learn more

What’s said

The transcript

Imagine reaching five times as many people without learning five new languages. Watch closely, this is not a magic trick, it's the new lip sync feature in Descript. Por ejemplo, no hablo espanol en la vida, aquí sí. Jitsu wa Tokyo umare, nihongo wa hanasemasen. Ma femme aimerai que j'parle francais comme Bradley Cooper. Y me no me gusta el frío, pero tal vez voy a Rusia si puedo hablar ruso. Did you catch all those? If not, you can watch it again. I record in English, and then it matches my voice and lips to match other languages. You gotta try this out for yourself. Start translating your videos in Descript today.

Where and how long

• First ran 24 Dec 2025; last seen 15 Jul 2026.
• Run as 18 ads.
• Links to descript.com.
• Style: UGC, Demo.