Carpe

Carpe’s video ad: “Vitamin C Serum, two more free gifts, and up to 56% off w/ free shipping”

Running 103 days·Facebook and Instagram·Winner

How it opens

“Your sweat is actually odorless.”

Angle: Authority

Why it works

It has run for 103 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Your sweat is actually odorless.
2. Benefit: The Carpe lotion doing the heavy lifting: it sinks in fast, and unlike your old stick, it doesn't quit when things get real. Triple Action…
3. Offer: 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Vitamin C Serum, two more free gifts, and up to 56% off w/ free shipping

Your order just got a lot more interesting — a free Vitamin C Serum is bundled in right now, alongside two more free gifts. The Carpe lotion doing the heavy lifting: it sinks in fast, and unlike your old stick, it doesn't quit when things get real. Triple Action Protection handles sweat, kills odor-causing bacteria, and keeps skin healthy — not just masked. 💧 Stops sweat at the source → antiperspirant-level control 🦠 Kills odor-causing bacteria → clinically tested, not just scented 🧴 Quick-drying lotion → goes on clear, no residue on dress shirts 👕 No transfer to clothing → stays on skin, not on your shirt 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Free gift

What’s said

The transcript

Your sweat is actually odorless. Bacteria on your skin convert your sweat into an odor. This is a week of an armpit that was wearing Carpe. This is the other armpit that was not wearing Carpe. Wow, that's actually really good. This vitamin C serum is incredible. Probably the most universal product that we have. It's gonna help you brighten, support collagen, do all the things for aging. I want to make this a free gift. So you're gonna get Carpe and this vitamin C serum and free shipping and I think two more free gifts. It's a crazy offer. All this for. What's the lowest you can go? 67% off I think. And the vitamin C is free. I need everybody to try this. And how many different scents do you get to try? Four premium fragrances. Are they full sizes? It's full size Carpe. You're getting all this 67% off.

Where and how long

• First ran 23 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.