Carpe

Carpe’s video ad: “Up to 56% off w/ free gifts and shipping — because summer confidence shouldn't cost you”

Running 121 days·Facebook and Instagram·Winner

How it opens

“Wait, you wear Carpe?”

Angle: Pain point

Why it works

It pairs a relatable, emotional scene with a casual peer-style testimonial, so the claims feel less like an ad. The benefit list is scannable, each feature is tied to a real-life payoff, and the stacked offer lowers the risk of buying. The data shows it has run 121 days, is still active and has a win score of 91, which suggests the message holds up over time, though that alone doesn't tell us which element drives results.

Who it speaks to: People who sweat heavily or worry about odor and visible sweat marks, including those with hyperhidrosis, especially in social and active settings like game days and nights out.

How it’s built

1. Hook: A game-day scene in the post and a surprised 'you wear Carpe?' chat in the video.
2. Problem: Most antiperspirants 'tap out by halftime' and sweat shows through light-colored shirts.
3. Solution: A quick-drying lotion that absorbs fast and controls sweat and odor.
4. Proof: A speaker mentions hyperhidrosis, plus claims of clinical testing, dermatologist testing and '9 out of 10 users felt fresh and confident all day'.
5. Benefits: Four short icon lines pairing each feature with what it means for the user.
6. Offer: Up to 56% off, four fragrance choices, three free gifts, free shipping and a money-back guarantee.
7. CTA: 'Shop now' and a spoken 'click the link below', with a mention that it's also on Amazon.

What to borrow

• Open with a specific moment your customer lives through, not a product claim, so the problem is felt before it is explained.
• Use a casual, conversational testimonial format to carry claims, and let a real-sounding condition or use case add credibility.
• Turn each feature into a 'feature → what it means for you' line so the benefits are easy to scan.
• Stack the offer clearly (discount, gifts, shipping, guarantee) and repeat it in both the text and the spoken script to reduce hesitation.

Its words

Up to 56% off w/ free gifts and shipping — because summer confidence shouldn't cost you

It's the fourth quarter, you're up from your seat, arms in the air, and you actually don't care. That's what clinically tested 100-hour sweat and odor control does for you. Most antiperspirants tap out by halftime; Carpe's lotion absorbs fast, works through the game, the walk to the car, and wherever the night takes you. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 👕 No transfer to clothing → Stays on skin, not on your outfit ⏱ 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Wait, you wear Carpe? Yes! No way. It makes me feel amazing. Because I can wear light-colored shirts without sweating through! I'm not usually someone that follows, like, TikTok trends, but I was like, let me try it. Okay, it's so good. Like, hello? I have hyperhidrosis, and I really like it. It was like lotion, and then it dried, and then I was good for the whole game day. Whole game day, I was good. If you want to be fresh, clean all night, Carpe is the way to go on Amazon right now. Or click the link below to get it for 56% off on our website. 56?! Carpe is a quick-drying lotion that stops odor and sweat. And unlike some deodorants that smell cheap, Carpe uses premium fragrance. Right now, you can get it for 56% off with free shipping when you click the link below. You're gonna get to choose four premium fragrances. You'll get three free gifts. All that with free shipping and 100% money-back guarantee. So if you want to stay sweat and odor-free, click that link below and stay dry out there.

Where and how long

• First ran 5 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Testimonial, Offer.