Carpe

Carpe’s video ad: “Putting gunk on your pits when this exists is a choice.”

Running 101 days·Facebook and Instagram·Winner

How it opens

“What is this?”

Angle: Authority

Why it works

It has run for 101 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: What is this?
2. Benefit: Carpe is a quick-drying lotion built on Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and nourishes…
3. Offer: 9 out of 10 users felt fresh and confident all day. Your welcome kit comes with 4 free gifts!
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.

Its words

Putting gunk on your pits when this exists is a choice.

The deodorant aisle has been selling you the same thing for decades, and most of it stops working by noon. Carpe is a quick-drying lotion built on Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and nourishes your skin barrier — all in one application. 💧 Clinically tested 100-hour sweat and odor control → antiperspirant-level protection that doesn't quit 🦠 Kills odor-causing bacteria → prevents odor before it starts, not after 🧴 Quick-drying lotion format → goes on clear, no residue on shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 9 out of 10 users felt fresh and confident all day. Your welcome kit comes with 4 free gifts!

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Free gift

What’s said

The transcript

What is this? What is that? You call that deodorant? I don't think so. Oh jeez. Let me show you a real deodorant. Carpe is a quick-drying lotion, and it stops sweat and odor, it goes on clear, and it smells good. Birchwood, lavender right here. But I have to tell you this one thing. Do not buy these on Amazon. You're going to pay $20 for just one, not even two, one. Go to Carpe's website. You can get four. Count. One, two, three, four. Four. Sticks of deodorant. Free mystery gifts. Ooh, I wonder what it is. And you get free shipping. Don't waste your time with other deodorants. Carpe is out here changing lives. Have the best day. Oh jeez.

Where and how long

• First ran 25 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.