Carpe

Carpe’s video ad: “Day 51 of paying it forward: hot dogs, armpit sniffs, and up to 56% off”

Running 104 days·Facebook and Instagram·Winner

How it opens

“She's working a hot dog cart in the open air, which means there's sweat involved — and when someone hands her a box of Carpe lotion…”

Angle: Authority

Why it works

It has run for 104 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: She's working a hot dog cart in the open air, which means there's sweat involved — and when someone hands her a box of Carpe lotion…
2. Benefit: That's the paying-it-forward energy: free hot dogs out, something that actually handles sweat in. Carpe's quick-drying lotion blocks odor-c…
3. Offer: 9 out of 10 users felt fresh and confident all day. Pass it forward: up to 56% off, with an exfoliating wash, a MISSION cooling towel, a co…
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Day 51 of paying it forward: hot dogs, armpit sniffs, and up to 56% off

She's working a hot dog cart in the open air, which means there's sweat involved — and when someone hands her a box of Carpe lotion mid-shift, she's not mad about it. That's the paying-it-forward energy: free hot dogs out, something that actually handles sweat in. Carpe's quick-drying lotion blocks odor-causing sweat, kills odor-causing bacteria, and nourishes your skin all in one shot — no reapplying halfway through your day. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on clothing ⏱ 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day. Pass it forward: up to 56% off, with an exfoliating wash, a MISSION cooling towel, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

Where and how long

• First ran 22 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: Offer.