Carpe

Carpe’s video ad: “You asked, we restocked, here's proof”

Running 63 days·Facebook and Instagram·Winner

How it opens

“OK, first up, Coconut Vanilla.”

Angle: Authority

Why it works

It has run for 63 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: OK, first up, Coconut Vanilla.
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

You asked, we restocked, here's proof

It sold out. Now it's back, and we're packing orders live. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control — 96% of users said they'd switch to Carpe and never look back. The #1 dermatologist recommended sweat brand is restocked and up to 56% off w/ free gifts and shipping.

Dermatologist proven, Clinically approved.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

OK, first up, Coconut Vanilla. What is the most popular for women, if I actually order my own? Coconut Vanilla. This is the one she asked for on the boat. And honestly, I totally agree with the choice. This is her warm, sweet vacation, he said. Next is Bergamot and Oud. Because if you watch closely at the start of the clip, she literally pulls this one out of her bag. Yeah! No, she's got it! Then Clean Sport for him, because he already knows exactly what he likes. That's Clean Sport! It is. No wet armpits, smell good all day long. Because they ordered by clicking the link below, they actually got a fourth stick with this order. And they chose Sandalwood. This one smells amazing. And honestly, I can't tell if it's for him or her, because guys and girls both love this. They also got three free gifts. So I'll throw in some stuff that'll keep them fresh for long days out on the water. Right now, if you click the link below like they did, you'll get 56% off. You'll get four sticks of carpe, three free gifts, and all that with free shipping and 100% money back guarantee. Just go to the website now and get your cents while they're still there.

Where and how long

• First ran 1 Sep 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC, Comparison, Offer.