Carpe

Carpe’s video ad: “Clinically tested to clear odor-causing bacteria. Up to 67% off.”

Running 108 days·Facebook and Instagram·Winner

How it opens

“Sweat is not the reason you smell bad — odor-causing bacteria are.”

Angle: Curiosity

Why it works

It has run for 108 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Sweat is not the reason you smell bad — odor-causing bacteria are.
2. Offer: Up to 67% off
3. CTA: Shop now

What to borrow

• Open a question in the first line that the rest of the ad answers.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Clinically tested to clear odor-causing bacteria. Up to 67% off.

Sweat is not the reason you smell bad — odor-causing bacteria are. Carpe's Underarm Lotion kills odor-causing bacteria and continues inhibiting their growth for up to 100 hours after application. 9 out of 10 users felt fresh and confident all day. Up to 67% off right now — the offer includes an exfoliating wash, wipes, a Remedy Vitamin C Cleanser, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 67% off

What’s said

The transcript

Oh wow, this is crazy. Your sweat is actually odorless. Bacteria on your skin convert your sweat into an odor. This is a week of an armpit that was wearing Carpe. This is the other armpit that was not wearing Carpe. Wow, that's actually really good. This vitamin C serum is incredible. Probably the most universal product that we have. It's going to help you brighten, support collagen, do all the things for aging. I want to make this a free gift. So you're going to get Carpe and this vitamin C serum and free shipping and I think two more free gifts. It's a crazy offer. All this for... What's the lowest you can go? 67% off, I think. Whoa. Yeah. And the vitamin C is free. I need everybody to try this. How many different scents do you get to try? Four premium fragrances. Are they full sizes? It's full-size Carpe. Whoa. You're getting all this 67% off.

Where and how long

• First ran 18 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Offer.