Carpe

Carpe’s video ad: “100 hours of sweat control. Clinically tested.”

Running 133 days·Facebook and Instagram·Winner

How it opens

“Most antiperspirants only mask odor — they don't address it at the source.”

Angle: Authority

Why it works

It has run for 133 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Most antiperspirants only mask odor — they don't address it at the source.
2. Benefit: Carpe's lotion formula uses Triple Action Protection: it stops sweat, kills odor-causing bacteria, and nourishes the skin barrier in one ap…
3. Offer: 100% of users reported it quick-drying, and 96% would recommend it to a friend. Up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

100 hours of sweat control. Clinically tested.

Most antiperspirants only mask odor — they don't address it at the source. Carpe's lotion formula uses Triple Action Protection: it stops sweat, kills odor-causing bacteria, and nourishes the skin barrier in one application. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 100% of users reported it quick-drying, and 96% would recommend it to a friend. Up to 56% off w/ free gifts and shipping.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: Offer.