Carpe

Carpe’s video ad: “Carpe works where other deodorants fail — and this deal proves it”

Running 77 days·Facebook and Instagram·Winner

How it opens

“The bundle started at 56% off and kept climbing — that part was unexpected.”

Angle: Offer

Why it works

It has run for 77 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: The bundle started at 56% off and kept climbing — that part was unexpected.
2. Offer: 56% off
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Carpe works where other deodorants fail — and this deal proves it

The bundle started at 56% off and kept climbing — that part was unexpected. What isn't: Carpe's clinically tested 100-hour sweat and odor control. 96% of users said it kept their underarms feeling dry all day. Up to 67% off with an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

What do you think of this fragrance? It's nice. Yeah, this is the soft cashmere. It smells absolutely phenomenal. So why don't you give them one towel, you're paying for it, one travel size original clean towels. Ben, this is- And, I'm not done, remedies, vitamin C serum, and an additional gift. I don't know if this is financially viable for me. You're still gonna pay us, but the customers are gonna get it for free. But now that you're saying it, I have to do it. That's right. We can maybe make the 56% off still work with these incredible gifts. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh no. 67. Ben, that's so, that's such a big discount, Ben. We're gonna do this for 67% off. Really, Ben? 67? We can do it for more. No, 67. We cannot do it for more. We can't even do it for 67. 67% off. Click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 17 Aug 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: Offer.