Carpe

Carpe’s video ad: “Why pay more for deodorant that fails by lunch?”

Running 128 days·Facebook and Instagram·Winner

How it opens

“You do the mental math every time you reapply at 2pm: how is something this expensive lasting four hours?”

Angle: Authority

Why it works

It has run for 128 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: You do the mental math every time you reapply at 2pm: how is something this expensive lasting four hours?
2. Benefit: Normal deodorant masks odor on the surface — Carpe absorbs in, blocks sweat at the source, and kills odor-causing bacteria so there's nothi…
3. Offer: 9 out of 10 users felt fresh and confident all day — and it's up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Why pay more for deodorant that fails by lunch?

You do the mental math every time you reapply at 2pm: how is something this expensive lasting four hours? Normal deodorant masks odor on the surface — Carpe absorbs in, blocks sweat at the source, and kills odor-causing bacteria so there's nothing to mask in the first place. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts ⏱ 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day — and it's up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Okay, I keep seeing comments like this. Love Carpe, but it's so expensive. Can you guys lower the price? Well, guess what? I got you. I commented this at the perfect time because Carpe is running a huge sale right now and it's insane. They're giving you 56% off with free gifts and free shipping. And this isn't just deodorant either. Like look, it has 100 hours of sweat and odor control. It's also a quick drying lotion that stops odor and sweat. Goes on super, super clean and gentle. Hydrates your skin, no residue, and it smells incredible. Look, this is the one that people switch to when all else fails and you're pretty much getting their best offer for way less than you normally pay. Wish I'd found this sooner because I have been wasting so much money on stuff that didn't even work. Also, do not buy this on Amazon because you're not gonna get the deal. You won't get free gifts. It's just not the same. That's kind of a no-brainer. So to answer your question, yes. And you gotta get it right now. So go, go, go, go, go, before you start dealing with sweat again next month.

Where and how long

• First ran 28 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Offer.