Carpe

Carpe’s video ad: “Grüns gummies in every order — here's how that happened”

Running 115 days·Facebook and Instagram·Winner

How it opens

“Dude, what is this guy doing?”

Angle: Story

Why it works

It has run for 115 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Dude, what is this guy doing?
2. Offer: 1% off
3. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Tell a short, true story with a turning point.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.

Its words

Grüns gummies in every order — here's how that happened

Nobody expected a partnership like this, or a discount like this. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control using Triple Action Protection — stops sweat, kills odor-causing bacteria, and nourishes skin. 9 out of 10 users felt fresh and confident all day. The welcome bundle includes an exfoliating wash, 3 UA wipes, a collector's tote bag, a 3-pack of Grüns gummies, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 1% off

What’s said

The transcript

Dude, what is this guy doing? Look at this guy, why is he doing that? Is that the carpet guy? Cat looks absolutely nasty. Let's go talk to him. Dude, are you the carpet guy? Yeah. I'm the founder of Groons. Oh, wait. I've heard about this. I'm so sorry. I've been trying to get into these stupid greens powders. That's literally why we started this three years ago. Really? This product gives you all those benefits and more. You like little cute gummy bears? Fruits, veggies, prebiotic fiber, vitamins, minerals. This tastes amazing. My wife has been using your product for like four years. Really? Take a dab of that with your finger. Just like rub it into the back of your hand. It goes on so easy. It does. We should do something together. I like that idea. Let me grab something I brought. I think people should get four premium fragrances. I think they should get our exfoliating wash. Super popular. A collector's tote bag. I mean, that's already a lot. Crazy idea though. Let's throw in a three pack of Groons. No. Let's throw it in. This is a crazy welcome bundle. I feel like we should give them a discount though. I have a crazy idea. You're gonna go with me on it. We're gonna race to the beach for every second that it takes us to get down to the beach. Yeah. 1% off. That's gonna be way too high of a discount. I don't think. Go. What? I guess we're doing it. Oh no, staircase. Wait, you're too fast. See you at the beach. I can't afford this discount. That was so stupid. How much time was it? 56 seconds. 56 seconds? That got a little bit more expensive than I expected. That's way too much of a discount. Four premium fragrances. You're getting the exfoliating wash. You're getting the collector's tote bag. And you're getting this three pack of Groons. If you want to stay sweat and odor free and feeling your best, no matter how stupid your day gets, click that link below and stay dry out there. Click the link. Woo!

Where and how long

• First ran 11 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Founder, Demo, Tutorial, Offer.