Carpe

Carpe’s video ad: “56 seconds of a wheelie. Up to 56% off with fast shipping.”

Running 62 days·Facebook and Instagram·Winner

How it opens

“He rode that wheelie for 56 seconds through a warehouse so the discount would land at 56% off — watch the full thing, it's worth it.”

Angle: Offer

Why it works

It has run for 62 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: He rode that wheelie for 56 seconds through a warehouse so the discount would land at 56% off — watch the full thing, it's worth it.
2. Offer: 56% off
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

56 seconds of a wheelie. Up to 56% off with fast shipping.

He rode that wheelie for 56 seconds through a warehouse so the discount would land at 56% off — watch the full thing, it's worth it. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control using Triple Action Protection: stops sweat, kills odor-causing bacteria, and nourishes skin. 96% of users reported a long-lasting effect. Up to 56% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

Terry, this was supposed to be 10% off. I think that's enough of a discount, thank you. For every second BMX legend Terry Adams can hold this wheelie, you get 1% off. We're already a few seconds in. All right, Terry, that's good. Okay, uh, Terry, it was supposed to be a small discount. Look, Carpe is a quick-drying lotion that stops odor and sweat. Carpe comes in premium fragrances. It's the first thing to work for so many people who've tried a Terry. This discount is getting too big, man. Carpe has triple action protection. That means it controls sweat, it kills odor-causing bacteria, and it nourishes skin. It kills odor-causing bacteria and it nourishes skin. Carpe comes in premium fragrances. We don't just mask the odor, we stop the odor at the source. Terry, this is going on too long. I meet people every day who say Carpe's the first thing that's ever worked for them. Wow, 56 seconds? Terry, you're getting Carpe for 56% off with free shipping when you click the link below. Terry, why did you do that? It felt good. Click that link below. Stay dry out there.

Where and how long

• First ran 2 Sep 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to ca.mycarpe.com.
• Style: Offer.