Carpe

Carpe’s video ad: “We messed up their order...”

Running 101 days·Facebook and Instagram·Winner

How it opens

“We messed up and here's how we're going to fix it.”

Angle: Social proof

Why it works

It has run for 101 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.

How it’s built

1. Hook: We messed up and here's how we're going to fix it.
2. Proof: 40,000+ 5-Star reviews
3. Benefit: Gentle on skin
4. Offer: 100% money-back guarantee
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a tutorial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

We messed up their order...

We messed up and here's how we're going to fix it. Up to 56% OFF Carpe when you click the link below! It's time you upgraded to something that makes you feel confident! ✅ 40,000+ 5-Star reviews ✅ Gentle on skin ✅ Dermatologist tested ✅ 100% money-back guarantee Click the link below to join the over 3,200,000 people who've used Carpe!

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% OFF

What’s said

The transcript

Oh, no, Terry. We've got way too many orders to ship out. I need your help again. We've got so many orders going out every day. That's why we need Terry's help right now and getting them out. I think Ashley from Wyoming New York is going to have a very cool story. Let's give her some extra carpet. So let's find out what Ashley got three ocean storms three coconut vanillas and two mountain breezes, right? Let's get Ashley a eucalyptus a rose water clean sport. That's your favorite lavender citrus sort of doing face wipe. I think she's going to love these sweat absorbing face lotion. This is huge. Have you tried this? I need to do the hundred hour. That's legit. It literally lasts for a hundred hours. We'll get us professional Packer people saving the day. Terry we did it. If you want to join Ashley and the millions of other people who have already tried carpe, you can get it for 56% off carpe has over 40,000 five-star reviews. These products are dermatologist tested. They're cruelty free. They're gentle on skin. They come with a hundred percent money-back guarantee. So if you want to stay sweat and odor free, even if you mess up a little at work, click that link below and stay dry out there.

Where and how long

• First ran 25 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: Tutorial, Review, Listicle, Offer.