Carpe

Carpe’s video ad: “Don't sweat it - Carpe's got you covered! 🚫💦”

Running 98 days·Facebook and Instagram·Winner

How it opens

“I use lemons.”

Angle: Authority

Why it works

It has run for 98 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: I use lemons.
2. Problem: Sick of deodorants that promise the world but leave you sweating? It's time for a change with Carpe!
3. Offer: 100% Money-Back Guarantee with FREE & FAST Worldwide Shipping.
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Don't sweat it - Carpe's got you covered! 🚫💦

🗑️ Ditch your drugstore deodorants today! 🗑️ Sick of deodorants that promise the world but leave you sweating? It's time for a change with Carpe! Stop wasting money on products that don't work. Carpe stops odor AND sweat! 100% Money-Back Guarantee with FREE & FAST Worldwide Shipping.

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Money-Back Guarantee

What’s said

The transcript

I use lemons. It kind of maintains the odor and pH. Yeah, because if you just get the pH low enough, it kills a lot of the odor-causing bacteria. Exactly. We do the same thing. We kill the odor-causing bacteria. How long does this last? 100 hours. Lemons only last, like, maybe two hours. I wear a c**t. I'm sorry. How's that working for you? It burns my armpits. This is dermatologist-tested, and it's not irritating. It's actually moisturizing. It nourishes skin. I need that. Carpe is a quick-drying lotion that stops odor and sweat. And unlike some deodorants that smell cheap, Carpe uses premium fragrances. I have it in my purse! No way! Oh my gosh, coconut vanilla. You're getting $100. What's it been like? I don't stink! If you stink a lot, use Carpe. I put this on. It actually lasts, like, three or four days. I don't feel fly. Can I smell? Yeah, yeah, yeah. Coconut vanilla! It's incredible. It doesn't cause a rash. No sweat. It smells good. It just works. You get $100. No way. It's been good. I haven't been sweating. She keeps sniffing her armpits. I know! I kept going like this. I was like, wait, it still smells good. If I meet somebody wearing Carpe, they get $100, so you get $100. Ah! Really? What?!

Where and how long

• First ran 28 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Offer.