Carpe

Carpe’s video ad: “How many spins will he get?”

Running 97 days·Facebook and Instagram·Winner

How it opens

“Deodorant so good, it'll make you spin.”

Angle: Social proof

Why it works

It has run for 97 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Deodorant so good, it'll make you spin.
2. Offer: Right now you can try Carpe for up to 56% OFF! It's time you upgraded to something that makes you feel confident!
3. Proof: 40,000+ 5-Star reviews
4. Benefit: Gentle on skin
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

How many spins will he get?

Deodorant so good, it'll make you spin. For real though, Carpe is a quick drying lotion with 100 HOURS of sweat and odor control. Your armpits will be staying dry and smell incredible with out premium fragrances! Right now you can try Carpe for up to 56% OFF! It's time you upgraded to something that makes you feel confident! ✅ 40,000+ 5-Star reviews ✅ Gentle on skin ✅ Dermatologist tested ✅ 100% money-back guarantee Click the link below to join the over 3,200,000 people who've used Carpe!

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% OFF

What’s said

The transcript

Y'all about to get this for free. Terry, we cannot afford that. Please do not do that. I'm here in the Carpe Warehouse with BMX legend, Terry Adams. And for every handlebar spin he gets into one wheelie, you get 1% off. Terry, you ready? Y'all about to get this for free. Terry, we cannot afford that. Please do not do that. Oh no, why did I agree to this? Terry, that's too many spins already. We're already at like 15% off. That's 25% off. Terry, this is supposed to be 20% off. This is way too high right now. This is way too high. What are we at? Terry, that's so many more than we discussed. What are you doing, man? Terry, come on, come on. Oh my gosh. What was that? 56? We talked about 20. I'm sorry. You're getting Carpe for 56% off with free shipping when you click the link below. You're gonna get to choose four premium fragrances, three free gifts, all that with free shipping and 100% money back guarantee. Carpe has over 40,000 five-star reviews. These products are dermatologists tested. They're cruelty-free, they're gentle on skin and they come with 100% money back guarantee. Thank me later. Click that link below. Stay dry out there. Woo!

Where and how long

• First ran 29 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: Review, Listicle, Offer.