Carpe

Carpe’s carousel ad: “Don't sweat it - Carpe's got you covered! 🚫💦”

Running 41 days·Facebook and Instagram·Winner

How it opens

“Carpe's underarm lotion uses Triple Action Protection — stops sweat at the source, kills odor-causing bacteria, and nourishes your skin…”

Angle: Authority

Why it works

It has run for 41 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Carpe's underarm lotion uses Triple Action Protection — stops sweat at the source, kills odor-causing bacteria, and nourishes your skin…
2. Benefit: Clinically tested 100-hour sweat and odor control
3. Offer: 9 out of 10 users felt fresh and confident all day. Up to 56% off — includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and f…
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Don't sweat it - Carpe's got you covered! 🚫💦

Carpe's underarm lotion uses Triple Action Protection — stops sweat at the source, kills odor-causing bacteria, and nourishes your skin barrier in one application. 💧 Clinically tested 100-hour sweat and odor control 🦠 Controls odor before it starts → targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → goes on clear, no residue on clothes 100% showed improvement in skin barrier function in a clinical study 9 out of 10 users felt fresh and confident all day. Up to 56% off — includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

Where and how long

• First ran 23 Sep 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: Product shot, Offer, Carousel.