Carpe

Carpe’s video ad: “Everyone reviewing this lotion said the same thing”

Running 115 days·Facebook and Instagram·Winner

How it opens

“Rule number one, always read the reviews before you buy stuff online.”

Angle: Social proof

Why it works

It has run for 115 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Rule number one, always read the reviews before you buy stuff online.
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Everyone reviewing this lotion said the same thing

Read enough Carpe reviews and one thing stands out: people tried everything else first. Clinically tested 100-hour sweat and odor control is what keeps them writing those reviews. 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping — find out if yours ends up in the pile.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Rule number one, always read the reviews before you buy stuff online. Because I bought the 100-hour protection deodorant lotion that stops sweat and odor. And I sweat like I don't know what, so I decided to buy it at full freaking price. And correct me if I'm wrong, but it looks like I used a little bit more than a simple lotion. But if I had just read the freaking reviews, I would have got it when I first saw it. And it was like, what, 56% off like it is right now? Because I paid like 40 bucks just for these two sticks on Amazon. And I could have gotten four sticks, free gifts and free shipping all for 56% off. Basically the same price I paid for just two. So if you've ever wanted to buy this deodorant, I do it right now. Don't be dumb like I was and wait or else you're gonna pay more. You're welcome.

Where and how long

• First ran 11 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Review, Offer.