Carpe

Carpe’s video ad: “Still reapplying cheaper deodorant every few hours instead?”

Running 64 days·Facebook and Instagram·Winner

How it opens

“"Too expensive" is a harder argument to make at 56% off.”

Angle: Offer

Why it works

It has run for 64 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: "Too expensive" is a harder argument to make at 56% off.
2. Offer: 56% off
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Still reapplying cheaper deodorant every few hours instead?

"Too expensive" is a harder argument to make at 56% off. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control — one application working while a cheaper stick needs touching up twice before noon. 9 out of 10 users felt fresh and confident all day. Carpe is available now at up to 56% off w/ free gifts and shipping.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: 56% off

What’s said

The transcript

Love Carpe, but it's so expensive. Can you guys lower the price? Well, guess what? I got you. You commented this at the perfect time because Carpe's running a huge discount right now. They're giving you 56% off with free gifts and shipping. Look, this is the one people switch to when all else fails. And you're pretty much getting their best offer for way less than you normally pay. That's kind of a no-brainer. So to answer your question, yes, and you gotta get it right now. Go, go, go, go, go, before you're dealing with sweat again next month. Peace.

Where and how long

• First ran 31 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Offer.