Carpe

Carpe’s video ad: “Bad deodorant doesn't fail dramatically. It just quietly lets you down.”

Running 145 days·Facebook and Instagram·Winner

How it opens

“Bad deodorant doesn't announce itself — it just stops working before your day does.”

Angle: Authority

Why it works

It has run for 145 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Bad deodorant doesn't announce itself — it just stops working before your day does.
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Bad deodorant doesn't fail dramatically. It just quietly lets you down.

Bad deodorant doesn't announce itself — it just stops working before your day does. Carpe Underarm Lotion is clinically tested for 100-hour sweat and odor control, which is not something your current stick can claim. 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

This is what a bad deodorant looks like. Also what a bad deodorant looks like. And believe it or not, this is deodorant too. Look at that. And this is a high performance underarm lotion that actually stops sweat and odor. And they say 24 hour protection. Come on now. They barely last half of the day. Carpe is actually a quick drying lotion that stops odor and sweat. It goes on super, super clear and it's gentle on skin. It's a lightweight lotion built with clean ingredients that keep you dry. And they have so many premium fragrances you can choose from. But whatever you do, do not go on Amazon to buy this because you're going to spend 20 bucks on one stick. What you need to do is go to their website. You're going to get four of these sticks plus free gifts and free shipping all for 56% off. I'm serious. 56% off. It will change your life. I promise you.

Where and how long

• First ran 11 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: Offer.