Carpe

Carpe’s video ad: “They put an entire volleyball team on it. Here's why.”

Running 119 days·Facebook and Instagram·Winner

How it opens

“I Sold hers and then I immediately bought like the bundle I told her after one day of practice you play beach ball I asked you I didn't…”

Angle: Authority

Why it works

It has run for 119 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: I Sold hers and then I immediately bought like the bundle I told her after one day of practice you play beach ball I asked you I didn't…
2. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

They put an entire volleyball team on it. Here's why.

Two college volleyball players brought Carpe on their trip because nothing else held up in the heat. Carpe's clinically tested 100-hour sweat and odor control works when traditional deodorants fail — Triple Action Protection stops sweat, kills odor-causing bacteria, and nourishes skin. 9 out of 10 users felt fresh and confident all day.

Dermatologist tested to stop odor and sweat.

Button: Shop now

What’s said

The transcript

I Sold hers and then I immediately bought like the bundle I told her after one day of practice you play beach ball I asked you I didn't sweat and I don't smell she was like, oh wait, let me smell and then I let her smell She's like I'm buying it right now. I bought it immediately. I smell your armpits. All right, let's go. That's bergamot a nude Can I smell yours? It lasts a hundred hours, that's clean sport smell her armpit. She smells super fresh. I'm not making this up I Probably saw like 10 of your ads on tik-tok and I was like, there's no way then I was like I see for myself I bought it and now I live by it. We're in Arizona. It's February and it's still like 90 degrees. It's just saving our lives And it would just leak on my clothes and didn't work past like two hours. I'm living by this I feel like I don't have to worry about like smelling bad or sweating never sweating never smelling not a worry Both of you are getting $100. Thank you both so much. You have a wonderful night

Where and how long

• First ran 7 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC.