Carpe

Carpe’s video ad: “67% off a Carpe bundle this good should not be legal”

Running 70 days·Facebook and Instagram·Winner

How it opens

“When you have bacteria in your armpit, the bacteria can actually damage the skin barrier.”

Angle: Offer

Why it works

It turns a plain discount into entertainment, so the price drop feels like a win the viewer is watching happen. The free gifts and the claim that this is the lowest price give a reason to act now. Product claims and clinical proof sit in the post text, so the video can focus on the offer. The data also shows it has run 70 days, is still active, and has a Win score of 87, which suggests the format holds up over time.

Who it speaks to: Deodorant and body-care shoppers who deal with sweat and odor and respond to big bundle deals and free gifts.

How it’s built

1. Hook: Headline promises a 67% off bundle that feels too good to be true.
2. Problem: The video opens with bacteria damaging the skin barrier, framing odor and sweat as a real skin issue.
3. Demo: A podcast-table scene shows the products (Clean Towels, Remedy vitamin C serum) stacked together as the offer builds.
4. Offer: A back-and-forth negotiation pushes the discount from 56% to 67% while free gifts are added.
5. Proof: Post text cites 100 hours of clinically tested control and 9 out of 10 users feeling fresh, plus dermatologist tested in the description.
6. Benefits: A short list covers sweat blocking, odor-causing bacteria, and no transfer to clothing.
7. CTA: 'Click that link below, you're not getting this for any cheaper' and a Shop now button.

What to borrow

• Dramatize your offer as a story or negotiation so the discount feels earned rather than just announced.
• Stack free gifts on top of the discount to raise perceived value without cutting the headline number further.
• Open with a short, credible problem fact before the deal so the offer has a reason behind it.
• Split the job: let the video carry the entertainment and the post text carry the claims and proof.

Its words

67% off a Carpe bundle this good should not be legal

That podcast-table reveal — Carpe, Clean Towels, Remedy, all stacked together — hit different when the discount badge read 67% off. Most deodorants would've already quit on you by the time that deal loaded. Carpe's lotion format absorbs fast, blocks odor-causing sweat at the source, and keeps working for clinically tested 100 hours — so the confidence you walked into that aisle with is the same confidence you leave with. Stops sweat at the source → Not masking it — blocking it Kills odor-causing bacteria → Fast-acting and continuous protection No transfer to clothing → Stays on skin, not on your shirt 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day. Up to 67% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 67% off

What’s said

The transcript

When you have bacteria in your armpit, the bacteria can actually damage the skin barrier. So why don't you give him one towel, you're paying for it, one travel size original clean towels. Ben, this is- And I'm not done, remedies, vitamin C serum, and an additional gift. I don't know if this is financially viable for me. You're still gonna pay us, but the customers are gonna get it for free. But now that you're saying it, I have to do it. That's right. We can maybe make the 56% off still work with these incredible gifts. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh no. 67. Ben, that's such a big discount, Ben. We're gonna do this for 67% off. Really, Ben? 67? We can do it for more. No, 67, we cannot do it for more. We can't even do it for 67. 67% off, click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 25 Aug 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Product shot, Offer, Podcast clip.