Carpe

Carpe’s video ad: “Your summer just got a lot less sweaty (and a lot cooler)”

Running 110 days·Facebook and Instagram·Winner

How it opens

“How's that feel?”

Angle: Authority

Why it works

It has run for 110 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: How's that feel?
2. Offer (on the landing page): Save 67%
3. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Your summer just got a lot less sweaty (and a lot cooler)

A MISSION cooling towel and 100-hour sweat control in one welcome bundle — that's the whole summer covered. Carpe's Triple Action Protection stops sweat, kills odor-causing bacteria, and nourishes the skin barrier, clinically tested. 9 out of 10 users felt fresh and confident all day. The offer includes an exfoliating wash, MISSION towels, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Save 67%

What’s said

The transcript

How's that feel? Whoa, it's like ice cold. It's nice and cool. It's just room temperature water. It's not, exactly. Check this out. I'm giving you this mission towel for free. It's gonna cool you down. Take a bowl of water, take a mission cooling towel, fold it up, dunk it in the water. Room temperature water, don't matter. Squeeze it real good. You get all the water out. Here's where the magic happens. You ready? Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow.

Where and how long

• First ran 16 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.