Carpe

Carpe’s video ad: “This guy's deodorant looks like wet drywall compound”

Running 124 days·Facebook and Instagram·Winner

How it opens

“But don't go on Amazon and buy this because you're going to spend $20 for one stick.”

Angle: Authority

Why it works

It has run for 124 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: But don't go on Amazon and buy this because you're going to spend $20 for one stick.
2. Benefit: Carpe is a lotion, not a stick. It sinks in, blocks odor-causing sweat at the source, and keeps working through the day instead of caking u…
3. Offer: 96% would recommend to a friend. Up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

This guy's deodorant looks like wet drywall compound

You know the move — drag the stick, watch it break apart, scrape the chalky clump off your pit with your fingers. Then spend the next four hours re-applying because it stopped working at lunch. Carpe is a lotion, not a stick. It sinks in, blocks odor-causing sweat at the source, and keeps working through the day instead of caking up on your skin. 💧 Stops sweat at the source → Antiperspirant-level control 👕 No transfer to clothing → Stays on skin, not on your shirt ⏱ 100 hours of sweat and odor control → Clinically tested 96% would recommend to a friend. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

But don't go on Amazon and buy this because you're going to spend $20 for one stick. This is what a bad deodorant looks like. This is also what a bad deodorant looks like. If you can believe it or not, this is a deodorant too. But this is actually a high-performance underarm lotion that actually stops sweat and odor. They say all-day protection. I call that a load. I can tell you this barely lasts half a day. Carpe is an underarm lotion. It stops sweat and odor. It goes on clear. I'm a stinky SOB and it lasts me multiple days. It smells delicious because it's made with clean ingredients. It's also gentle on your skin, so you're not going to get those red dots. There's also multiple premium fragrances to choose from. But don't go on Amazon and buy this because you're going to spend $20 for one stick. What you need to do is you need to go to the website. You're going to get four of these sticks at 56% off, free shipping and a free gift. 56% off. I'm telling you, it's going to change the way you think about deodorant.

Where and how long

• First ran 2 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Demo, Comparison, Offer.