Carpe

Carpe’s video ad: “The deodorant reviews talk about. Up to 56% off your first order.”

Running 28 days·Facebook and Instagram·Winner

How it opens

“This is why you always read reviews before you buy a new skincare product because I just bought carpe and I already have to return One it's…”

Angle: Social proof

Why it works

It has run for 28 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: This is why you always read reviews before you buy a new skincare product because I just bought carpe and I already have to return One it's…
2. Benefit: Clinically tested 100-hour sweat and odor control
3. Proof: 40,000+ five-star reviews across the brand
4. Offer: Up to 56% off, offer includes an exfoliating wash, UA wipes, a collector's tote bag, and fast shipping.
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.

Its words

The deodorant reviews talk about. Up to 56% off your first order.

Carpe Underarm Lotion is the one the reviews actually send you to 👇 💧 Clinically tested 100-hour sweat and odor control 🦠 Kills odor-causing bacteria with one application, continues inhibiting growth for up to 100 hours 🧴 Quick-drying lotion, goes on clear with no transfer to clothes 🌿 100% of participants showed skin barrier improvement 👕 Non-greasy, non-sticky, no residue on shirts ⭐ 40,000+ five-star reviews across the brand Up to 56% off, offer includes an exfoliating wash, UA wipes, a collector's tote bag, and fast shipping. *Offer includes the price of gifts; valid for new membership orders only

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

This is why you always read reviews before you buy a new skincare product because I just bought carpe and I already have to return One it's not because this has coca glycerides to nourish armpits that look like this or that has sage oil to help kill odor causing Bacteria it's not because this is not gonna leave a white stain on your black shirts and a black stain on your white shirts It's not even because this smells like premium perfume and everybody is gonna be asking what you have on I'm just so disappointed because when I got mine I paid full price for this when right now they dropped their price and there's fast And free shipping and it doesn't stop there. Okay, because right now it's 56% off. That's like more than half off I already have more coming in the mail But if you've been wanting to get this I would grab it now because I have a feeling that this deal is gonna make them Sell out again This deal includes four cents an exfoliating wash a tote and a 10 pack of clean skin club clean towels Don't be dumb like I was and take advantage of this seriously incredible deal

Where and how long

• First ran 8 Oct 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Review, Listicle, Offer.