Carpe

Carpe’s video ad: “From the boat to the OR — everyone notices this scent”

Running 75 days·Facebook and Instagram·Winner

How it opens

“There's a reason Carpe ends up in both bathroom cabinets.”

Angle: Authority

Why it works

It has run for 75 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.

How it’s built

1. Hook: There's a reason Carpe ends up in both bathroom cabinets.
2. Benefit: The lotion format is what most deodorants skip — it absorbs into skin instead of sitting on top, so Triple Action Protection can actually d…
3. Offer: 9 out of 10 users felt fresh and confident all day — whether they're in an OR, on a boat, or a few hours deep into a festival. Up to 56% of…
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a comparison ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

From the boat to the OR — everyone notices this scent

There's a reason Carpe ends up in both bathroom cabinets. The lotion format is what most deodorants skip — it absorbs into skin instead of sitting on top, so Triple Action Protection can actually do its job: stops sweat, kills odor-causing bacteria, and nourishes the skin barrier. No residue transferring to a work shirt or a partner's shoulder. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on clothes ⏱ 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day — whether they're in an OR, on a boat, or a few hours deep into a festival. Up to 56% off, with an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

You want to guess what I'm wearing? I told her. You're literally the guy that got me hooked on this. I saw your videos. I'm like, we got to try this shit. I'm flattered. I sweat while I'm driving to work. Carpe, no sweat. Rosewater. Rosewater and lavender citrus. Wait, you doubled up? I swear to God. They're so good. You're on it. I need you all to smell each other's armpits and tell me if I'm not blazing, if this is real. I would never do this, but because he's wearing it, I'm like, let me smell your armpits. It smells so good. She'll never do this until I use Carpe. It's so good. Get in there. It's like fresh out of the shower. I've been wearing this for seven years. I would never do that before Carpe. You got to buy it. Like, seriously, if you get nervous sweats, like hot in general, my armpits are like dry to the touch all the time. It's what, 90 degrees all day today? It's literally dry. I'm not the guy to leave a review, but I left a review and I was like, this is actually good stuff. Buy Carpe. Hey, they got good deals online. It's like $8 or some shit like that. You buy four of them, it's $8. It is 56% off. It is 56% off. And I got a bag. It's a nice bag. You get a bunch of free stuff. But listen, anybody I find wearing Carpe gets $100. You get $100. You're shitting, actually. $100. Hey, man. Appreciate it, bro. It's $100 to go with more Carpe right here. Let's frigging go. Great to meet you guys. Awesome. Yo, thank you so much. Give them a try. Great to meet you. Oh my gosh. Best deodorant out there, I swear. I can't believe I actually seen you, dude. That's insane. Great to meet you guys, too. You are the coolest. You guys have an awesome night. Shut up. Shut up. You wear it? Dude, I haven't worn it in like three years. No.

Where and how long

• First ran 20 Aug 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: Comparison, Offer.