Carpe

Carpe’s video ad: “They fixed the BMX mistake. Your order's on its way, Ashley.”

Running 98 days·Facebook and Instagram·Winner

How it opens

“Starting off with my personal favorite, fresh powder.”

Angle: Authority

Why it works

It has run for 98 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Starting off with my personal favorite, fresh powder.
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

They fixed the BMX mistake. Your order's on its way, Ashley.

Someone rode a BMX bike through the warehouse. The order still made it out. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control — in a quick-drying lotion that goes on clear with no residue. 9 out of 10 users felt fresh and confident all day. Up to 56% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Starting off with my personal favorite, fresh powder. Smelling like a clean load of laundry. What else you getting, Casper? Rosewater's a great fragrance. Ashley gonna be smelling great. It's kind of a girly scent, but dudes love it. That's Coco Van. What does it remind you of? The beach. The beach? I think I can hear Myrtle Beach calling my name. Clean Sport. Terry, it's your fragrance. Oh, that's my fave. Clean Sport just makes you smell like you got your act together. Ocean Storm. Good choice, Ashley. It's like a manly scent to me, but kind of gentle. Like a buffalo. To me, it smells more like the expensive cologne my wife got me for my birthday. And last but not least, you're getting, hold on now, Sandalwood. Rugged, but refined. Now, if you click the link below, you can get four sticks with three bonuses and shipping all for 56% off. Ashley, your order's coming back. Here, he's delivering it. I'd just like to apologize, Ashley, on behalf of Mr. Pits and his odd buddy. We did it! I did it. That's for you, Ashley. Don't be dragging your boots on this deal now, you hear?

Where and how long

• First ran 28 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.