Carpe

Carpe’s video ad: “What finally fixed her sweat problem in the desert”

Running 118 days·Facebook and Instagram·Winner

How it opens

“Stagecoach is three straight days of desert sun, packed crowds, and no real break, which is precisely where a lot of other deodorants stop…”

Angle: Authority

Why it works

It has run for 118 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Stagecoach is three straight days of desert sun, packed crowds, and no real break, which is precisely where a lot of other deodorants stop…
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

What finally fixed her sweat problem in the desert

Stagecoach is three straight days of desert sun, packed crowds, and no real break, which is precisely where a lot of other deodorants stop working. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control, covering the entire festival on a single application cycle. 9 out of 10 users felt fresh and confident all day, and for people who had struggled with sweat and odor for years, it was the first product that actually held up. Up to 56% off w/ free gifts and shipping through the link below.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

I was wearing and I said smell this and she goes like this But now it's like it's not me I've been wearing in the past two days and I use men's deodorant because my vo is hard to handle Can I see how it's holding up? Can I smell? Don't do it. That's brush powder. Can you smell her? Can you confirm that I'm not making this up? Oh, I think that's fresh I was wearing and I said smell this and she goes like this But now it's like it's not me. We're talking in our hotel room and she's like babe when we get home we're getting carpet I'm law enforcement. I have to get my dry clean like every like two days and now I can wear my shirt for four days That's gonna save me 20 bucks a week. I've used clinical deodorant men's deodorant. This is the only that works Wait, did you design it? Yeah, I'm the co-founder Well wicking powders does it not make you sweat Yeah, it stops the sweat helps control the moisture and then it also kills the other causing bacteria and it nourishes skin Listen, I'm giving you $100 $100 is nothing to me knowing that this is out there. I thought it was a promo. This is amazing

Where and how long

• First ran 8 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: Offer.