Carpe

Carpe’s video ad: “100 Hours Dry: Built for Life on the Water”

Running 85 days·Facebook and Instagram·Winner

How it opens

“You wear it? Oh, yeah. All right, well, hold on, hold on. Do you guys actually wear carpe? Yeah! No, she's got it. Can I come aboard? Thank…”

Angle: Social proof

Why it works

It has run for 85 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: You wear it? Oh, yeah. All right, well, hold on, hold on. Do you guys actually wear carpe? Yeah! No, she's got it. Can I come aboard? Thank…
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

100 Hours Dry: Built for Life on the Water

If your deodorant isn't holding through Heritage, it's time you tried Carpe. It's a quick-drying lotion that has 100 HOURS of sweat and odor control. 9 out of 10 users felt fresh and confident all day, and Carpe is the number one dermatologist recommended sweat brand for all over the body. Click the link below to start with the intro offer: up to 56% off w/ free gifts and shipping!

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

You wear it? Oh, yeah. All right, well, hold on, hold on. Do you guys actually wear carpe? Yeah! No, she's got it. Can I come aboard? Thank you. Can I smell? If you want to. That's clean sport. It is. He ordered it for himself, and then I stole this one. No wet armpits smell good all day long. My wife's like, there's a carpe guy. You're famous in my books. It's been great. My sweat has been minimal. Mel's great. What is the most popular for women, if I actually order my own? Coconut vanilla. I shouldn't say that, because we're out of stock of it, because it's so popular. You're out of stock of everything right now online. Anybody I find wearing carpe gets $100. You get $100. You get $100. Thank you so much. Well, thank you for saying hello. Great to meet you all. Enjoy the weekend.

Where and how long

• First ran 10 Aug 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.