Carpe

Carpe’s video ad: “Up to 56% off w/ free gifts and shipping — try the lotion”

Running 130 days·Facebook and Instagram·Winner

How it opens

“I think that's the Carpe guy.”

Angle: Authority

Why it works

It has run for 130 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: I think that's the Carpe guy.
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Up to 56% off w/ free gifts and shipping — try the lotion

The worst sweat test in the world is a full travel day — stress, recycled air, no shower, back-to-back flights. Carpe Underarm Lotion is clinically tested for 100 hours of sweat and odor control. 96% of users said it kept their underarms feeling dry all day. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

I think that's the Carpe guy. Don't be suspicious. Excuse me, aren't you the Carpe guy? Yes, I am. How are you doing? I'm good, I'm just gonna be delayed for a pretty long time, but do you wear it? I do wear it. Awesome, can I smell? Go ahead. I think that's soft cashmere. Can I smell yours? I'm just gonna smell mine. Yes, okay. Rosewater? That is rosewater, exactly. I literally have one in my pocket. Oh, so you keep yours on, yours 24-7. Can't be caught lacking. Because that happens to me, sometimes in the morning I literally forget to put on deodorant, and if you have a long day of travel, you're still feeling fresh and confident, I don't have to worry about how I smell around anybody, no matter what I'm wearing. Carpe holds it all together. I don't have to worry about anything. That's how we made it. Where did you get it? At mycarpe.com. There we go. Don't buy it on Amazon. Do not. You will spend a fortune. And if you click the link below, we have that intro offer. You can get it for 56% off, with free gifts and free shipping. You're gonna get to choose four of these premium fragrances. You'll get three free gifts, all that with free shipping, and 100% money back guarantee, so. That's awesome, so one for me, and one for my homegirl. If you wanna stay sweat and odor free, no matter how grueling your travel day is, click that link below, and stay dry out there.

Where and how long

• First ran 26 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Offer.