Carpe

Carpe’s video ad: “No way… Carpe spotted at Buc-ee’s 👀”

Running 144 days·Facebook and Instagram·Winner

How it opens

“What fragrance are you wearing?”

Angle: Authority

Why it works

It has run for 144 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: What fragrance are you wearing?
2. Benefit: Turns out—Carpe users are everywhere. And yeah… you can tell.
3. Offer: Up to 56% Off
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

No way… Carpe spotted at Buc-ee’s 👀

Kasper thought he was the only one… until he pulled up to Buc-ee’s 👀 Turns out—Carpe users are everywhere. And yeah… you can tell. No sweat stains. No odor. Just fresh all day. Why everyone’s switching 👇 💧 Clinically tested 100-hour sweat + odor control 🧴 Smooth lotion that dries fast (no sticky pits) 🦠 Stops sweat + kills odor-causing bacteria 🌿 Gentle on skin—no irritation, no burns 👃 Premium fragrances that actually smell GOOD Join the people who figured it out first. 💸 Up to 56% Off w/ FREE gifts and shipping

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% Off

What’s said

The transcript

What fragrance are you wearing? Um, what fragrance is this? This one? Rosewater. Mm-hmm. You promise? Yes, ma'am. All right. I'm here at Buc-ee's. Let's see if we can find anybody wearing Carpe. Any of y'all wear Carpe? Yes, hello. Do you wear Carpe or no? Well, I don't know if you need deodorant yet, but there's gonna be a free stick for you. Waiting. But great to meet you. Thank you for saying hello. Anybody wearing Carpe? It stops my sweat completely. That's why I wear it too. That's why we made it. Can I touch it? Oh yeah, we can totally get a photo. Do y'all wear Carpe? You have it, you said? You can bring it for us? Good man. I feel like I need his parents' permission though. Do y'all wear Carpe? It's just like this. Exactly. It smells good. Which one smells the best to you? The one you put on my hand, yeah. The first one, the Ocean Storm. It's yours. Oh, thank you. Do you wear it? I do. Really? I do. That's Rosewater. Oh my gosh, you weren't lying. How long you been wearing it? A month now. I love it. Shoot, no sweat. I'm fresh all day. Anybody I find wearing Carpe gets $100, so you get $100. Oh, thank you. I don't even know what I'm gonna eat, but I'm gonna eat something. There's too many options. Just like Carpe has too many fragrances to choose from. That's why when you click the link below, you can try for and free gifts and free shipping for 56% off.

Where and how long

• First ran 12 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: UGC, Listicle, Offer.