Carpe

Carpe’s video ad: “Look at how you can save with Carpe 💰”

Running 96 days·Facebook and Instagram·Winner

How it opens

“You could buy 5 or more products, or just one. ☝️”

Angle: Authority

Why it works

It has run for 96 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.

How it’s built

1. Hook: You could buy 5 or more products, or just one. ☝️
2. Offer: Stop overpaying for all these products that aren't effective for you. Make the switch to Carpe today and save UP TO 56% OFF with FREE GIFTS
3. Benefit: Gentle on skin
4. Proof: 2,500,000+ Happy customers
5. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a comparison ad for your own product.

Its words

Look at how you can save with Carpe 💰

You could buy 5 or more products, or just one. ☝️ Stop overpaying for all these products that aren't effective for you. Make the switch to Carpe today and save UP TO 56% OFF with FREE GIFTS ✅ Gentle on skin ✅ FAST AND FREE SHIPPING ✅ Dermatologist tested ✅ 100% money-back guarantee ✅ 2,500,000+ Happy customers It's time to take back control of your sweat and odor. Click the link and experience the Carpe difference.

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Save UP TO 56%

What’s said

The transcript

Sweaty, clammy hands. Three local college students believe they have a solution. Just put on a pea-sized amount. They are thrilled it works. If your armpits are sweaty, inject them with Botox. If they're smelly, use a deodorant. If they're staining your clothes, soak them in vinegar. If they're dry and irritated, use a lotion. If you want them to smell sexy, put on some cologne. The problem is, if you try to buy each one of these individually, you're spending hundreds of dollars, and who wants this stuff? Let's get rid of all of this, because you can literally get the same benefits in one stick of Carpe. Carpe uses ingredients proven to stop sweat, prevent odor, and actually reduce bacteria growth. Just look at the difference between the bacteria on an armpit wearing Carpe, and an armpit wearing generic deodorant. Ew. So you actually don't have to overpay on Amazon. You can go to our website and get it for 56% off. You're gonna get to choose four premium fragrances, you'll get three free underarm wipes, a free sweat-absorbing face lotion, and a free mystery gift. All that with free shipping and 100% money back guarantee. If you don't wanna be loading up your underarms with hundreds of dollars worth of stuff, just click that link below. Stay dry out there.

Where and how long

• First ran 29 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Comparison, Listicle, Offer.