Carpe

Carpe’s video ad: “This was meant for those long days out with your board”

Running 61 days·Facebook and Instagram·Winner

How it opens

“It took 56 longboard slides down a coastal mountain road to unlock this discount, which tells you something about how serious 100-hour…”

Angle: Offer

Why it works

It has run for 61 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: It took 56 longboard slides down a coastal mountain road to unlock this discount, which tells you something about how serious 100-hour…
2. Problem: Carpe's Underarm Lotion uses Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and nourishes the skin ba…
3. Benefit: Stops sweat at the source → Antiperspirant-level control
4. Offer: 96% of users said it had a long-lasting effect. The offer includes an exfoliating wash, UA wipes, a collector's tote bag, and fast shipping…
5. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

This was meant for those long days out with your board

It took 56 longboard slides down a coastal mountain road to unlock this discount, which tells you something about how serious 100-hour sweat and odor control actually is. Carpe's Underarm Lotion uses Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and nourishes the skin barrier — all in one quick-drying lotion that goes on clear. The problem with most deodorants isn't your sweat level; it's that they only address one part of the equation. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 96% of users said it had a long-lasting effect. The offer includes an exfoliating wash, UA wipes, a collector's tote bag, and fast shipping — up to 56% off.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

Where and how long

• First ran 3 Sep 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: Offer.