Carpe

Carpe’s video ad: “The Deodorant Every Traveler Wishes They Packed ✈️”

Running 146 days·Facebook and Instagram·Winner

How it opens

“Dude, are you seeing that?”

Angle: Authority

Why it works

It has run for 146 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Dude, are you seeing that?
2. Benefit: With Carpe, you get 72 hours of reliable protection, meaning one quick application before your trip… and you're covered through flights, la…
3. Offer: Up to 56% off w/ 4 FREE gifts
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The Deodorant Every Traveler Wishes They Packed ✈️

She was reapplying deodorant in the airport when Kasper stepped in with the ultimate travel hack: Carpe Underarm Lotion — the deodorant built for people always on the move. With Carpe, you get 72 hours of reliable protection, meaning one quick application before your trip… and you're covered through flights, layovers, hotels, and the next morning’s meetings. Why travelers love it: 🧳 No mid-trip reapplications ✈️ TSA-friendly lotion format ⚡ Fast-drying, smooth texture 🌿 Clean, skin-safe, dermatologist-tested 💸 Up to 56% off w/ 4 FREE gifts

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Dude, are you seeing that? Not even the first time I've seen this at an airport. I need to go talk to her, right? Let's tell her. If you're reapplying, you need Carpe. Hi, sorry, I work for a deodorant company and I couldn't help but notice. Because of this? Yeah. Oh man. Did you just get off a flight or? Yeah, I just got back from Costa Rica and I was stress sweating. No, it's not your fault. Long day traveling, so many people are reapplying deodorant. This is actually why we made Carpe. Have you heard of Carpe? I have heard of it. Can I show you? Yeah. So it's a quick-drying lotion. Stops odor and sweat. Wipe some off with your finger. Let me know how it feels. Goes on clear. How's it feel? Really good. Silky, smooth, but not slimy like the other one. Yeah. We worked on that for a very long time. It's literally moisturizing. But it's also got the active ingredients. It's got the sweat-wicking powders. It's got astringents. Literally lasts for 72 hours. This is why Carpe is so different. Because it's a very hard formula to make. How does it smell? Like a beach. Like Costa Rica. Actually, the deal we have online right now is you get to pick four fragrances. You get 56% off, three free gifts, free shipping and all that with a 100% money back guarantee. I gotta get this on camera. Absolutely, yeah. Get that Carpe confidence so you don't have to reapply throughout the day and stay dry out there. What do you think? Good ending? Yeah, I'm excited. Good pitch.

Where and how long

• First ran 10 Jun 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Tutorial, Offer.