Carpe

Carpe’s video ad: “Up to 56% off — the chain reaction decided”

Running 45 days·Facebook and Instagram·Winner

How it opens

“Somewhere between the garage shelf, the green ball down the stairs, and Carpe sticks falling like dominos through a kitchen — a discount…”

Angle: Offer

Why it works

It has run for 45 days and is still running, on 5 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Somewhere between the garage shelf, the green ball down the stairs, and Carpe sticks falling like dominos through a kitchen — a discount…
2. Offer: The chain reaction was the pitch: buying direct means you're not paying $20 per stick on Amazon, you're getting up to 56% off with fast shi…
3. Benefit: What was actually tumbling across that table the whole time:
4. CTA: Shop now

What to borrow

• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Up to 56% off — the chain reaction decided

Somewhere between the garage shelf, the green ball down the stairs, and Carpe sticks falling like dominos through a kitchen — a discount got determined. The chain reaction was the pitch: buying direct means you're not paying $20 per stick on Amazon, you're getting up to 56% off with fast shipping instead. What was actually tumbling across that table the whole time: 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts ⏱ 100 hours of sweat and odor control → Clinically tested Get up to 56% off — the offer includes an exfoliating wash, UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No!

Where and how long

• First ran 18 Sep 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to ca.mycarpe.com.
• Style: Offer.