Carpe

Carpe’s video ad: “Your old deodorant failed. This one won't.”

Running 64 days·Facebook and Instagram·Winner

How it opens

“So it's actually a sweat control lotion, that means it's actually designed to work differently than a regular deodorant.”

Angle: Feature

Why it works

It has run for 64 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.

How it’s built

1. Hook: So it's actually a sweat control lotion, that means it's actually designed to work differently than a regular deodorant.
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a comparison ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Your old deodorant failed. This one won't.

Some products come with a return label already in your head. Carpe isn't one of them. Clinically tested for 100 hours of sweat and odor control, with Triple Action Protection that stops sweat, kills odor-causing bacteria, and nourishes skin. 96% of users would switch to Carpe and 9 out of 10 felt fresh and confident all day. Start with up to 56% off w/ free gifts and shipping.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

So it's actually a sweat control lotion, that means it's actually designed to work differently than a regular deodorant. You're not actually supposed to swipe it on over and over, just a small amount, rub it in, and you're good for 100 hours. You heard that right, 100 hours. So it actually uses triple action protection to control sweat, fight odor-causing bacteria, and nourish skin all at once. That's why one stick lasts way longer than you'd expect. No heavy layers, no constant reapplying, just put it on and move on with your day. And if you ask me, that's why Carpe's been popping off online. Right now you can try Carpe with their intro offer, discounts, free shipping, and free gifts, but do not buy this on Amazon. When you buy it on Amazon, you're gonna pay 20 bucks for one stick. If you buy it on the website, you're gonna get 56% off with free gifts and shipping and all that good stuff. So no, we're not processing that return. If anything, you might wanna click the link below and grab another before it sells out.

Where and how long

• First ran 31 Aug 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: Comparison, Offer.