Carpe

Carpe’s video ad: “The cheaper place to buy Carpe isn't Amazon”

Running 105 days·Facebook and Instagram·Winner

How it opens

“The secret to our deodorant is sand.”

Angle: Authority

Why it works

It has run for 105 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: The secret to our deodorant is sand.
2. Offer: Free gift
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The cheaper place to buy Carpe isn't Amazon

Carpe costs less on their own website than it does on Amazon — and you get free gifts and free shipping on top of that. Clinically tested 100-hour sweat and odor control with Triple Action Protection that works where other deodorants fail. 9 out of 10 users felt fresh and confident all day. Order direct for up to 56% off w/ free gifts and shipping.

Dermatologist proven, Clinically approved.

Button: Shop now · Offer: Free gift

What’s said

The transcript

The secret to our deodorant is sand. Do not buy this on Amazon. Right now on Carpe's website, their four-stick bundle is 56% off, ships free, comes with free gifts, and these scents smell incredible. But don't just take it from me. Look what others think. Every time I've worn sandalwood, a girl says, Holy f**k, you smell really good. Carpe has changed my life. I've never sweated less in my life. He smells amazing. I love it. You guys created a great brand. So if you're already on the fence, this is the moment to do it right, instead of paying more later. Escape Amazon altogether and click the link below now to get this exclusive discount before it disappears. You'll better listen before it sells out. That's all I gotta say.

Where and how long

• First ran 21 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC, Comparison, Offer.