Carpe

Carpe’s video ad: “Cars off a cliff. Up to 56% off. Exfoliating wash, wipes, a tote bag, and fast shipping.”

Running 67 days·Facebook and Instagram·Winner

How it opens

“Every car that went over that cliff doubled the discount — and four vehicles later, you're looking at 56% off Carpe Underarm Lotion.”

Angle: Offer

Why it works

It has run for 67 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Every car that went over that cliff doubled the discount — and four vehicles later, you're looking at 56% off Carpe Underarm Lotion.
2. Benefit: Here's what actually earns that price: Carpe uses Triple Action Protection — stops sweat at the source, kills odor-causing bacteria, and re…
3. Offer: 9 out of 10 users felt fresh and confident all day. 56% off gets you the lotion, an exfoliating wash, 3 UA wipes, a collector's tote bag, a…
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Cars off a cliff. Up to 56% off. Exfoliating wash, wipes, a tote bag, and fast shipping.

Every car that went over that cliff doubled the discount — and four vehicles later, you're looking at 56% off Carpe Underarm Lotion. Here's what actually earns that price: Carpe uses Triple Action Protection — stops sweat at the source, kills odor-causing bacteria, and reinforces your skin barrier while you sleep and through the next day. 💧 Stops sweat at the source → Antiperspirant-level control, clinically tested to 100 hours 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 9 out of 10 users felt fresh and confident all day. 56% off gets you the lotion, an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

Where and how long

• First ran 28 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Offer.