Carpe

Carpe’s video ad: “Arms overhead. No sweat. Up to 56% off w/ free gifts and shipping.”

Running 127 days·Facebook and Instagram·Winner

How it opens

“No, please, please, we can't afford this.”

Angle: Authority

Why it works

It has run for 127 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: No, please, please, we can't afford this.
2. Benefit: Carpe's Triple Action Protection works differently: it stops sweat at the source, kills odor-causing bacteria, and clinically tested to sup…
3. Offer: 96% of users said it had a long-lasting effect — and right now it's up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Arms overhead. No sweat. Up to 56% off w/ free gifts and shipping.

Lifting overhead is the ultimate deodorant stress test — and most antiperspirants fail it before you hit your third rep. Carpe's Triple Action Protection works differently: it stops sweat at the source, kills odor-causing bacteria, and clinically tested to support your skin barrier — all in a quick-drying lotion that goes on clear. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 96% of users said it had a long-lasting effect — and right now it's up to 56% off w/ free gifts and shipping.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

No, please, please, we can't afford this. We can't afford this sale. We can't afford it? No, we can't. We can't afford this sale. Well, if you can't afford it now, then what's another four? What? This is the world's strongest man, Mitchell Hooper. And for every time he can lift my body weight, you get 4% off. 195 pounds. I'm hoping you get like, what, three or four reps? Maybe five. Maybe a 20% off discount. I think you guys are in for some savings. Here we go. There's one. Uh-oh. Two. This is too easy for him. Three. Oh, no. Four. Five, Mitchell. Six. This is getting too much savings. Please stop. Please stop. We're already at 40%. Yeah, OK, we're good. No, what? That's 40%. 40. Four. 48. No, please, please, we can't afford this. We can't afford this sale. We can't afford it? No, we can't. We can't afford this sale. Well, if you can't afford it now, then what's another four? What? No! OK. I'll leave it there. You guys are going to get to choose four premium fragrances. You'll get three of these packs of grooms. You're going to get two more mystery gifts, and all that with free shipping and 100% money back guarantee. You guys are welcome. Click that link below. Stay dry out there.

Where and how long

• First ran 29 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.