Carpe

Carpe’s video ad: “Gray Shirts Don’t Lie 👕”

Running 140 days·Facebook and Instagram·Winner

How it opens

“On this armpit, what have you been wearing?”

Angle: Offer

Why it works

It has run for 140 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: On this armpit, what have you been wearing?
2. Benefit: Carpe = less sweat, less odor, less bacteria
3. Offer: Right now: 56% off with FREE GIFTS
4. CTA: Try it with our 100% moneyback guarantee
5. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Say the offer plainly in the first line.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Gray Shirts Don’t Lie 👕

Carpe vs generic deodorant = not even close. ✅ Carpe = less sweat, less odor, less bacteria ❌ Deodorant = pit stains, stink, and disappointment 🎁 Right now: 56% off with FREE GIFTS 💸 Try it with our 100% moneyback guarantee

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: 56% off

What’s said

The transcript

On this armpit, what have you been wearing? I've been wearing Carpe Lavender Citrus. Don't sleep on it. Everyone's wearing gray shirts, and I'm turning off the AC. Let's see how Carpe holds up. We're checking for the bacteria that cause odor. We'll start with the non-Carpe armpit. First, we've got Mac. Let's see the pits. Oh my god. What have you been wearing there? I've been wearing a s**t. Let's see the other. Let's see the Carpe armpit. Nice. Look at that. I'm not seeing anything on the Carpe side. Oh, actually, that is actually so bad. I'm wearing a s**t whole body deodorant. And unfortunately, whole body deodorants don't have anything in them to stop sweat. Honestly, it gave me a little bit of an itch. What have you been wearing there? You genuinely have irritation there. I do. On this armpit, what have you been wearing? I've been wearing Carpe Lavender Citrus. Don't sleep on it. There is absolutely no sweat there. The reason Carpe works so well is because it's a quick-drying lotion that stops odor and sweat. You can get it for up to 56% off with free shipping when you click the link below. You'll get to pick four premium fragrances, three free underarm wipes, a free sweat-absorbing face lotion, a free mystery gift, all that with free shipping and 100% money back guarantee. Click that link below and stay dry out there.

Where and how long

• First ran 16 Jun 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Demo, Comparison, Offer.