Carpe

Carpe’s video ad: “Still checking your pits? There's a better way.”

Running 133 days·Facebook and Instagram·Winner

How it opens

“Hi, sorry, do y'all wear carpet?”

Angle: Authority

Why it works

It has run for 133 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Hi, sorry, do y'all wear carpet?
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Still checking your pits? There's a better way.

No residue, no midday reapply — that's not a marketing line, it's what clinically tested 100-hour sweat and odor control actually looks like in practice. Carpe's Triple Action Protection stops sweat at the source, kills odor-causing bacteria, and nourishes your skin barrier — all in a quick-drying lotion that goes on clear and stays off your clothes. 96% of users said it had a long-lasting effect, and 9 out of 10 felt fresh and confident all day. Carpe is up to 56% off w/ free gifts and shipping.

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Hi, sorry, do y'all wear carpet? I saw you guys looking at us You actually wear carpet I think it's a mountain one Mountain Breeze. Yeah, can I smell? No, can you smell her? Let me know how it smells. Good. You've been working hard in here. Can I get in the booth anybody? I find wearing carpet. It's $100 and you're the first person to get $100 keeps me Keeping from sweating and I love it. How long have you been using it? I've been like six months. That's amazing I start using it because because I saw your videos and I'm like, I need a good deodorant I have so many black clothes white powder that you get all over your clothes having to reapply all the time So with carpet, you haven't had that residue and you haven't have to reapply. What fragrances have you tried? You like coconut vanilla. Yeah, we can barely keep that in stock. I know it's doing so well. I'm not gonna lie I do order it from Amazon sometimes just because I have to get it the next day You're not supposed to because you didn't get it for 56% off on the website. Thank you so much Great to meet you. You guys have a wonderful day

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.