Carpe

Carpe’s video ad: “Amazon Can’t Give You This Deal 😬”

Running 103 days·Facebook and Instagram·Winner

How it opens

“Real talk: buying Carpe on Amazon = paying more for less.”

Angle: Authority

Why it works

It has run for 103 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.

How it’s built

1. Hook: Real talk: buying Carpe on Amazon = paying more for less.
2. Offer: If you want the actual best deal (and the full experience), you need to go direct.
3. Benefit: Why over 3.2 million people switched to Carpe 👇
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a comparison ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Amazon Can’t Give You This Deal 😬

Real talk: buying Carpe on Amazon = paying more for less. If you want the actual best deal (and the full experience), you need to go direct. Why over 3.2 million people switched to Carpe 👇 🛑 Works where other deodorants fail ⏱️ All-day dryness + freshness you can trust 🧴 Smooth lotion texture (no chalky sticks) 🧬 PhD-developed + clinically tested results 🚫 No parabens, phthalates, or harsh ingredients Right now you can get up to 56% OFF with FREE gifts and shipping—something you won’t find on Amazon.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% OFF

What’s said

The transcript

Do not buy this on Amazon. On Amazon you're paying close to full price for one of these sticks. Literally right now on Carpe's website, our four stick bundle deal is 56% off. It ships free, it comes with free gifts, it's the same amazing deodorant, just a massively different value. So if you're already on the fence, this is the moment to do it right instead of paying more later. There's no time to wait. Why are you waiting? Why would you wait? Skip Amazon altogether and click the link below right now before this deal disappears. It's most likely gonna disappear soon, so you better click the link below now. This is my last time being nice, I'm done.

Where and how long

• First ran 22 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Comparison, Offer.