Carpe

Carpe’s video ad: “Your skincare drawer is full. Your sweat problem isn't solved.”

Running 36 days·Facebook and Instagram·Winner

How it opens

“"Why didn't I know this sooner?"”

Angle: Authority

Why it works

It has run for 36 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: "Why didn't I know this sooner?"
2. Benefit: Once you stop cycling through serums and sprays and actually try a lotion designed to stop sweat, that's the only thing you'll say.
3. Offer: Welcome offer is up to 56% off, with an exfoliating wash, CSC wipes, a collector's tote bag, and fast shipping.
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Your skincare drawer is full. Your sweat problem isn't solved.

"Why didn't I know this sooner?" Once you stop cycling through serums and sprays and actually try a lotion designed to stop sweat, that's the only thing you'll say. Carpe's Triple Action Protection blocks sweat, kills odor-causing bacteria, and nourishes skin, in one step. 🧪 Clinically tested 100-hour sweat and odor control 🌿 100% of participants showed skin barrier improvement in clinical study 💧 Goes on clear, dries fast, no residue Welcome offer is up to 56% off, with an exfoliating wash, CSC wipes, a collector's tote bag, and fast shipping. *Offer includes the price of gifts; valid for new membership orders only

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

In case your mama never told you, put down the loofah, put down the tree hut, and put down the generic deodorant. Because as someone whose armpits used to look like this, I now have glass skin armpits thanks to witch hazel and sage oil. Week one, week two, and now we're just in maintenance. I tried glycolic acid, tried scrubbing them, tried switching deodorant, and this whole time I was still sweating. Then I saw all these girlies on my timeline freaking out about this deodorant made with sage oil and witch hazel. Sage oil helps fight the odor-causing bacteria on your armpits. And witch hazel helps with that excess moisture and tightens the look of pores. And then it has cocoa glycerides to help nourish the skin, which I love because I was done overexfoliating my underarms. Obviously, you can use whatever brand you want. This is the one I use. It's Carpe. And my underarms have genuinely never looked better. Do not pay full price, though. When they have a sale or a bundle, that's when I would grab it. This is the one thing I will not stop using.

Where and how long

• First ran 27 Sep 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: Testimonial, Offer.