Carpe

Carpe’s video ad: “The dad carrying Lego bags deserved this more than that watch”

Running 94 days·Facebook and Instagram·Winner

How it opens

“He's got a Lego bag under his arm, a Starbucks in his hand, and absolutely no idea someone's about to make his day.”

Angle: Authority

Why it works

It has run for 94 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: He's got a Lego bag under his arm, a Starbucks in his hand, and absolutely no idea someone's about to make his day.
2. Benefit: The orange Carpe box lands in his hands and the $53,000 watch across the mall becomes a lot less interesting — because this is the thing th…
3. Offer: 96% would recommend it to a friend — get up to 56% off, including an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shippin…
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The dad carrying Lego bags deserved this more than that watch

He's got a Lego bag under his arm, a Starbucks in his hand, and absolutely no idea someone's about to make his day. The orange Carpe box lands in his hands and the $53,000 watch across the mall becomes a lot less interesting — because this is the thing that actually does something. Most deodorants are cooked by noon; Carpe's lotion keeps killing odor-causing bacteria and blocking sweat for 100 clinically tested hours. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 👕 No transfer to clothing → Stays on skin, not on your shirt 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 96% would recommend it to a friend — get up to 56% off, including an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

Where and how long

• First ran 1 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Offer.