Carpe

Carpe’s video ad: “This one thing is why your deodorant keeps failing you”

Running 130 days·Facebook and Instagram·Winner

How it opens

“Just don't be dumb like I was and pay 20 bucks for one of these sticks on Amazon when you can get four of them plus gifts plus free…”

Angle: Story

Why it works

It has run for 130 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Just don't be dumb like I was and pay 20 bucks for one of these sticks on Amazon when you can get four of them plus gifts plus free…
2. Benefit: Carpe Underarm Lotion uses Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and supports your skin barr…
3. Offer: 9 out of 10 users felt fresh and confident all day. Right now, that's available up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Tell a short, true story with a turning point.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.

Its words

This one thing is why your deodorant keeps failing you

This one thing keeps coming up in sweat conversations — and there's a reason for that. Carpe Underarm Lotion uses Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and supports your skin barrier in a single application. The lotion format absorbs fully instead of sitting on the surface like a stick or spray. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 9 out of 10 users felt fresh and confident all day. Right now, that's available up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Just don't be dumb like I was and pay 20 bucks for one of these sticks on Amazon when you can get four of them plus gifts plus free shipping on this like exclusive deal right now for 56% off. It's kind of a really good deal compared to Amazon. So if you deal with any of those issues I definitely recommend it and I'll leave a link down below but just check and make sure it's still in stock before you purchase.

Where and how long

• First ran 26 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: UGC, Comparison, Offer.