Carpe

Carpe’s video ad: “67% off a Carpe bundle this good should not be legal”

Running 53 days·Facebook and Instagram·Winner

How it opens

“The secret to our deodorant is sand.”

Angle: Authority

Why it works

It has run for 53 days and is still running, on 7 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: The secret to our deodorant is sand.
2. Offer: Most deodorants would've already quit on you by the time that deal loaded. Carpe's lotion format absorbs fast, blocks odor-causing sweat at…
3. Benefit: Stops sweat at the source → Not masking it — blocking it
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

67% off a Carpe bundle this good should not be legal

That podcast-table reveal — Carpe, Clean Towels, Remedy, all stacked together — hit different when the discount badge read 67% off. Most deodorants would've already quit on you by the time that deal loaded. Carpe's lotion format absorbs fast, blocks odor-causing sweat at the source, and keeps working for clinically tested 100 hours — so the confidence you walked into that aisle with is the same confidence you leave with. Stops sweat at the source → Not masking it — blocking it Kills odor-causing bacteria → Fast-acting and continuous protection No transfer to clothing → Stays on skin, not on your shirt 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day. Up to 67% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 67% off

What’s said

The transcript

The secret to our deodorant is sand. When you have bacteria in your armpit, the bacteria can actually damage the skin barrier. Your sweat is actually odorless. Bacteria on your skin convert your sweat into an odor. So why don't you give him one towel? You're paying for it. One travel size original clean towels. Ben, this is... And, I'm not done, remedies, vitamin C serum, and an additional gift. I don't know if this is financially viable for me. You're still going to pay us. Okay. But the customers are going to get it for free. But now that you're saying it, I have to do it. That's right. We can maybe make the 56% off still work with these incredible gifts. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh, no. 67. Ben, that's so... That's such a big discount, Ben. We're going to do this for 67% off. Really, Ben? 67? We can do it for more. No, 67. We cannot do it for more. We can't even do it for 67. 67% off. Click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 11 Sep 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer, Podcast clip.