Carpe

Carpe’s video ad: “Grüns gummies in every order — here's how that happened”

Running 115 days·Facebook and Instagram·Winner

How it opens

“Nobody expected a partnership like this, or a discount like this.”

Angle: Offer

Why it works

It has run for 115 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.

How it’s built

1. Hook: Nobody expected a partnership like this, or a discount like this.
2. CTA: Shop now

What to borrow

• Say the offer plainly in the first line.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a tutorial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Grüns gummies in every order — here's how that happened

Nobody expected a partnership like this, or a discount like this. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control using Triple Action Protection — stops sweat, kills odor-causing bacteria, and nourishes skin. 9 out of 10 users felt fresh and confident all day. The welcome bundle includes an exfoliating wash, 3 UA wipes, a collector's tote bag, a 3-pack of Grüns gummies, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now

What’s said

The transcript

That's way too much of a discount. Is that the Carpe guy? Cap looks absolutely nasty. Let's go talk to him. Dude, are you the Carpe guy? Yeah. I'm the founder of Groons. I'm so sorry. I've been trying to get into these stupid greens powders. That's literally why we started this three years ago. Fruits, veggies, prebiotic fiber, vitamins, minerals. This tastes amazing. My wife has been using your product for like four years. Really? Take a dab of that with your finger. Just like rub it into the back of your hand. It goes on so easy. It does. We should do something together. I like that idea. I think people should get four premium fragrances. I think they should get our exfoliating wash. Super popular. A collector's tote bag. I mean, that's already a lot. Crazy idea though. Let's throw in a three pack of Groons. No. Let's throw it in. I feel like we should give them a discount though. We're going to race to the beach for every second that it takes us to get down to the beach. Yeah. 1% off. That's going to be way too high of a discount. I don't think I can. What? I guess we're doing it. Oh no, staircase. Wait, you're too fast. See you at the beach. I can't afford this discount. Yeah. That was so stupid. How much time was it? 56 seconds. 56 seconds? Click that link below. And stay dry out there. Click the link.

Where and how long

• First ran 11 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Tutorial, Offer.